Operating in a slower, price-sensitive market, this Wisconsin-based custom home and renovation builder was feeling the squeeze. With fewer high-ticket projects on the horizon and increased competition from lower-cost contractors, they needed a new strategy—fast.

After teaming up with BuildSurge Collectives, we launched a targeted campaign focused on high-margin new builds and large-scale additions. Just 90 days later, they had doubled their projected revenue for the year—and completely redefined their pipeline.

The Challenge

This builder had the experience, team, and quality—but local demand had shifted. Smaller renovation jobs and repair work were filling up the calendar, leaving little room for the full-scale custom homes and large additions they truly wanted to focus on.

Their biggest issues: Leads were small, budget-conscious, and unqualified; Their offer wasn’t standing out in a sea of general contractors; They lacked a system to attract serious, higher-ticket clients ready to build

They didn’t just need leads—they needed better ones, fast.

The Strategy

We worked with the builder to refocus their offer around the jobs they actually wanted: full home builds and six-figure additions.

Here’s what we launched:

New Messaging & Positioning: We positioned the builder as a specialist in lifestyle-driven home transformations—whether building new or expanding an existing space for growing families or multi-gen living.
Facebook Ad Campaigns: Our ads targeted higher-income homeowners with land or equity, featuring visuals of large additions, modern farmhouse builds, and multi-room expansions.
Lead Funnel with Smart Qualification: Interested leads were sent through a custom-built funnel that asked pre-qualifying questions about timeline, budget, land, and project scope.
Automated lead nurture sequences (email + SMS) running 6 months to convert slower leads.
Live Appointment Setting by Our Team: Our team personally contacted each lead, confirmed fit, and booked qualified sales calls directly to the builder’s calendar.

The Results

💸 Revenue 2x Over Projections in 90 Days

The builder’s original yearly projection was exceeded within 3 months of launching the campaign. Two large additions and one full custom home project alone accounted for nearly $1.4M in new business.

📞 Calendar Full of High-Intent Leads

Instead of chasing small patchwork jobs, the builder’s calendar was filled with qualified leads interested in new construction or $100K+ remodels.

📈 Brand Positioning Shifted Perception

By reframing the offer and speaking directly to quality-focused, long-term homeowners, the builder elevated their status in the local market and attracted clients willing to pay for craftsmanship.