Operating in a slower, price-sensitive market, this Wisconsin-based custom home and renovation builder was feeling the squeeze. With fewer high-ticket projects on the horizon and increased competition from lower-cost contractors, they needed a new strategy—fast.

After teaming up with BuildSurge Collectives, we launched a targeted campaign focused on high-margin new builds and large-scale additions. Just 90 days later, they had doubled their projected revenue for the year—and completely redefined their pipeline.

The Challenge

This builder had the experience, team, and quality—but local demand had shifted. Smaller renovation jobs and repair work were filling up the calendar, leaving little room for the full-scale custom homes and large additions they truly wanted to focus on.

Their biggest issues: Leads were small, budget-conscious, and unqualified; Their offer wasn’t standing out in a sea of general contractors; They lacked a system to attract serious, higher-ticket clients ready to build

They didn’t just need leads—they needed better ones, fast.

The Strategy

We worked with the builder to refocus their offer around the jobs they actually wanted: full home builds and six-figure additions.

Here’s what we launched:

New Messaging & Positioning: We positioned the builder as a specialist in lifestyle-driven home transformations—whether building new or expanding an existing space for growing families or multi-gen living.
Facebook Ad Campaigns: Our ads targeted higher-income homeowners with land or equity, featuring visuals of large additions, modern farmhouse builds, and multi-room expansions.
Lead Funnel with Smart Qualification: Interested leads were sent through a custom-built funnel that asked pre-qualifying questions about timeline, budget, land, and project scope.
Automated lead nurture sequences (email + SMS) running 6 months to convert slower leads.
Live Appointment Setting by Our Team: Our team personally contacted each lead, confirmed fit, and booked qualified sales calls directly to the builder’s calendar.

The Results

💸 Revenue 2x Over Projections in 90 Days

The builder’s original yearly projection was exceeded within 3 months of launching the campaign. Two large additions and one full custom home project alone accounted for nearly $1.4M in new business.

📞 Calendar Full of High-Intent Leads

Instead of chasing small patchwork jobs, the builder’s calendar was filled with qualified leads interested in new construction or $100K+ remodels.

📈 Brand Positioning Shifted Perception

By reframing the offer and speaking directly to quality-focused, long-term homeowners, the builder elevated their status in the local market and attracted clients willing to pay for craftsmanship.

Click Here To Be Next

Styled Box

Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!