Located in one of the most competitive high-end home markets in Texas, this custom builder found themselves constantly up against bigger names with deeper pockets. To win jobs, they were forced to compete on price—cutting into margins just to stay in the game.

After partnering with BuildSurge Collectives, that changed. By launching strategic awareness campaigns and offering value-first resources, we helped position them as the go-to authority

early in the buyer journey. As a result, they secured $3.3M in new builds—without slashing prices or chasing bids.

The Challenge

In a market packed with luxury home builders, this client was stuck in a race to the bottom. Despite their outstanding craftsmanship and local experience, they kept losing jobs to bigger, more recognized names—or winning them by undercutting on price.

Their key challenges: Constant pricing pressure from competing bids; No brand awareness among early-stage buyers; Most leads came in too late—when clients were already comparing 3–5 builders; No system to consistently generate and nurture new opportunities.

They needed a way to get in earlier, earn trust faster, and build relationships before homeowners started collecting quotes.

The Strategy

To reposition this builder in the market, BuildSurge Collectives developed a strategy that focused on brand-first advertising, value-driven education, and long-term lead nurturing.

Here’s what we launched:

Awareness-focused Facebook & Instagram campaigns aimed at homeowners in the early research stage.
A downloadable lead magnet: “The Texas Custom Home Planning Guide”—a free resource designed to attract serious buyers before they talked to any builder.
A custom funnel with tracking and smart follow-up, sending all leads into BuildSurge CRM.
A 6-month email + SMS nurture sequence that positioned the builder as a trusted expert through weekly tips, build timelines, budgeting advice, and design inspiration.
Strategic retargeting ads to stay top-of-mind for months, until leads were ready to book.
Our team handled live qualification calls, ensuring only serious leads made it to their calendar.

The Results

🏗️ $3.3M in New Builds Secured

By focusing on positioning early in the buyer’s journey, the builder closed 3 large projects totaling over $3.3 million—all at full price with no negotiation.

📣 Brand Lift in a Crowded Market

Their brand is now recognized throughout their service area as a premium, education-first builder—not just another logo competing in bids.

📆 Consistent Flow of Pre-Sold Appointments

Instead of waiting for leads to come in cold, the builder had a steady stream of educated, warmed-up homeowners showing up ready to talk specifics—cutting their sales cycle nearly in half.

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Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!