Located in one of the most competitive high-end home markets in Texas, this custom builder found themselves constantly up against bigger names with deeper pockets. To win jobs, they were forced to compete on price—cutting into margins just to stay in the game.

After partnering with BuildSurge Collectives, that changed. By launching strategic awareness campaigns and offering value-first resources, we helped position them as the go-to authority

early in the buyer journey. As a result, they secured $3.3M in new builds—without slashing prices or chasing bids.

The Challenge

In a market packed with luxury home builders, this client was stuck in a race to the bottom. Despite their outstanding craftsmanship and local experience, they kept losing jobs to bigger, more recognized names—or winning them by undercutting on price.

Their key challenges: Constant pricing pressure from competing bids; No brand awareness among early-stage buyers; Most leads came in too late—when clients were already comparing 3–5 builders; No system to consistently generate and nurture new opportunities.

They needed a way to get in earlier, earn trust faster, and build relationships before homeowners started collecting quotes.

The Strategy

To reposition this builder in the market, BuildSurge Collectives developed a strategy that focused on brand-first advertising, value-driven education, and long-term lead nurturing.

Here’s what we launched:

Awareness-focused Facebook & Instagram campaigns aimed at homeowners in the early research stage.
A downloadable lead magnet: “The Texas Custom Home Planning Guide”—a free resource designed to attract serious buyers before they talked to any builder.
A custom funnel with tracking and smart follow-up, sending all leads into BuildSurge CRM.
A 6-month email + SMS nurture sequence that positioned the builder as a trusted expert through weekly tips, build timelines, budgeting advice, and design inspiration.
Strategic retargeting ads to stay top-of-mind for months, until leads were ready to book.
Our team handled live qualification calls, ensuring only serious leads made it to their calendar.

The Results

🏗️ $3.3M in New Builds Secured

By focusing on positioning early in the buyer’s journey, the builder closed 3 large projects totaling over $3.3 million—all at full price with no negotiation.

📣 Brand Lift in a Crowded Market

Their brand is now recognized throughout their service area as a premium, education-first builder—not just another logo competing in bids.

📆 Consistent Flow of Pre-Sold Appointments

Instead of waiting for leads to come in cold, the builder had a steady stream of educated, warmed-up homeowners showing up ready to talk specifics—cutting their sales cycle nearly in half.