This Ontario-based custom home builder had all the right ingredients for success: a talented team, strong reputation for quality craftsmanship, and years of experience building beautiful homes. What they didn’t have was a scalable, consistent system to attract qualified leads and fill their calendar with high-intent buyers.

After partnering with BuildSurge Collectives, they launched a full-funnel marketing and appointment-setting system that brought them a $900,000 project in less than 60 days—with more in the pipeline.

The Challenge

Before working with BuildSurge Collectives, this builder relied primarily on word-of-mouth, past client referrals, and the occasional organic website inquiry. While their work spoke for itself, the lack of a structured marketing and sales system made their pipeline unpredictable and growth difficult to control.

They wanted to scale—but weren’t sure how to attract the right kind of clients without wasting time on low-quality leads or spending thousands on ads that didn’t convert.

The Strategy

To solve this, we implemented our turnkey solution that handles everything from ad strategy to live appointment booking.

Here’s what we launched:

A full-funnel Facebook & Instagram advertising campaign, split between awareness-building and direct lead generation.
A lead magnet campaign offering a free guide for homeowners considering custom home builds, warming up colder prospects and driving them back to book consultations.
A custom-built funnel with an integrated qualification form to filter serious inquiries.
Automated lead nurture sequences (email + SMS) running 6 months to convert slower leads.
Our team personally called, qualified, and booked appointments on the builder’s calendar with homeowners who met criteria: land, budget, and build timeline.

By combining automation with human touch, we created a system that worked for both warm and hot leads—without adding work to the builder’s plate.

The Results

📆 Booked Appointments With Ready-to-Build Clients

Within the first 30 days, the builder received a consistent stream of pre-qualified appointments with homeowners who were serious about building—no tire-kickers or information-seekers.

💼 $900,000 Closed Deal Within 60 Days

One of those appointments turned into a $900K custom home contract—signed and deposit collected within just two months of launching the system.

📊 Predictable Pipeline Growth

Beyond the first deal, the builder now had over 40 leads in follow-up nurturing sequences, with multiple consultations booked and 2 additional projects already moving into quoting.