This Ontario-based custom home builder had all the right ingredients for success: a talented team, strong reputation for quality craftsmanship, and years of experience building beautiful homes. What they didn’t have was a scalable, consistent system to attract qualified leads and fill their calendar with high-intent buyers.

After partnering with BuildSurge Collectives, they launched a full-funnel marketing and appointment-setting system that brought them a $900,000 project in less than 60 days—with more in the pipeline.

The Challenge

Before working with BuildSurge Collectives, this builder relied primarily on word-of-mouth, past client referrals, and the occasional organic website inquiry. While their work spoke for itself, the lack of a structured marketing and sales system made their pipeline unpredictable and growth difficult to control.

They wanted to scale—but weren’t sure how to attract the right kind of clients without wasting time on low-quality leads or spending thousands on ads that didn’t convert.

The Strategy

To solve this, we implemented our turnkey solution that handles everything from ad strategy to live appointment booking.

Here’s what we launched:

A full-funnel Facebook & Instagram advertising campaign, split between awareness-building and direct lead generation.
A lead magnet campaign offering a free guide for homeowners considering custom home builds, warming up colder prospects and driving them back to book consultations.
A custom-built funnel with an integrated qualification form to filter serious inquiries.
Automated lead nurture sequences (email + SMS) running 6 months to convert slower leads.
Our team personally called, qualified, and booked appointments on the builder’s calendar with homeowners who met criteria: land, budget, and build timeline.

By combining automation with human touch, we created a system that worked for both warm and hot leads—without adding work to the builder’s plate.

The Results

📆 Booked Appointments With Ready-to-Build Clients

Within the first 30 days, the builder received a consistent stream of pre-qualified appointments with homeowners who were serious about building—no tire-kickers or information-seekers.

💼 $900,000 Closed Deal Within 60 Days

One of those appointments turned into a $900K custom home contract—signed and deposit collected within just two months of launching the system.

📊 Predictable Pipeline Growth

Beyond the first deal, the builder now had over 40 leads in follow-up nurturing sequences, with multiple consultations booked and 2 additional projects already moving into quoting.

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Styled Box

Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!