This Georgia-based remodeler was great at swinging hammers—but sick of swinging and missing when it came to sales. Stuck in a cycle of cold leads, flaky inquiries, and wasted quotes, he knew something had to change. Fast.

After plugging into the BuildSurge Collectives Lead-to-Calendar System, everything shifted. In just 45 days, he booked 22 sales appointments—and landed 6 solid remodeling projects. No more dead leads. No more guesswork. Just serious homeowners and real revenue.

The Challenge

This builder had the skills, crew, and glowing reviews—but no system. He was relying on old-school word of mouth, random Facebook posts, and the occasional referral.

Here’s what wasn’t working: Inconsistent lead flow—sometimes 3 in a week, then nothing for a month; Wasting time quoting for “just curious” homeowners; No CRM, no pipeline tracking, no follow-up; Sales calls that felt more like free consulting sessions than real opportunities

He was stuck in reactive mode, chasing whoever came his way instead of attracting the jobs he actually wanted.

The Strategy

Our team at BuildSurge Collectives installed a full-stack lead gen + qualification system to flip the script.

Here’s what we rolled out:

Built a high-converting lead funnel with a clear offer focused on mid-to-large home renovations
Launched Facebook and Instagram ads targeting higher-income zip codes, homeowners aged 35+
Created a custom remodel planning guide as a lead magnet to capture early-stage interest
Set up BuildSurge CRM to automatically track, tag, and follow up with leads
Integrated a booking calendar + qualification form, so only serious inquiries could book
Our team personally called and vetted leads, placing the qualified ones right onto his calendar

The Results

📞 22 Sales Appointments in 45 Days

This wasn’t just volume—it was quality. These weren’t time-wasters; they were ready-to-build homeowners looking for serious remodels.

🔨 6 New Remodels Closed Fast

From kitchens to full interior transformations, 6 jobs were closed within 6 weeks—putting the builder back in control of his pipeline and profits.

💼 Built a Real Sales Process

For the first time, the builder wasn’t just “busy”—he was booked with qualified, pre-sold clients who respected his time and were ready to move forward.

Click Here To Be Next

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Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!