This Georgia-based remodeler was great at swinging hammers—but sick of swinging and missing when it came to sales. Stuck in a cycle of cold leads, flaky inquiries, and wasted quotes, he knew something had to change. Fast.

After plugging into the BuildSurge Collectives Lead-to-Calendar System, everything shifted. In just 45 days, he booked 22 sales appointments—and landed 6 solid remodeling projects. No more dead leads. No more guesswork. Just serious homeowners and real revenue.

The Challenge

This builder had the skills, crew, and glowing reviews—but no system. He was relying on old-school word of mouth, random Facebook posts, and the occasional referral.

Here’s what wasn’t working: Inconsistent lead flow—sometimes 3 in a week, then nothing for a month; Wasting time quoting for “just curious” homeowners; No CRM, no pipeline tracking, no follow-up; Sales calls that felt more like free consulting sessions than real opportunities

He was stuck in reactive mode, chasing whoever came his way instead of attracting the jobs he actually wanted.

The Strategy

Our team at BuildSurge Collectives installed a full-stack lead gen + qualification system to flip the script.

Here’s what we rolled out:

Built a high-converting lead funnel with a clear offer focused on mid-to-large home renovations
Launched Facebook and Instagram ads targeting higher-income zip codes, homeowners aged 35+
Created a custom remodel planning guide as a lead magnet to capture early-stage interest
Set up BuildSurge CRM to automatically track, tag, and follow up with leads
Integrated a booking calendar + qualification form, so only serious inquiries could book
Our team personally called and vetted leads, placing the qualified ones right onto his calendar

The Results

📞 22 Sales Appointments in 45 Days

This wasn’t just volume—it was quality. These weren’t time-wasters; they were ready-to-build homeowners looking for serious remodels.

🔨 6 New Remodels Closed Fast

From kitchens to full interior transformations, 6 jobs were closed within 6 weeks—putting the builder back in control of his pipeline and profits.

💼 Built a Real Sales Process

For the first time, the builder wasn’t just “busy”—he was booked with qualified, pre-sold clients who respected his time and were ready to move forward.