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🌴 Florida Builder Builds 3 ADU Properties in 3 Months With New Offer

Overview

This Florida-based builder specialized in Accessory Dwelling Units (ADUs), often marketed as home additions or granny flats. While demand existed, the messaging wasn’t connecting with serious buyers—many leads were unqualified, unready, or simply browsing.

After partnering with BuildSurge Collectives, we repositioned his offer to speak directly to investors and homeowners looking for passive rental income. The result? 3 ADU projects closed and built within 90 days—with a completely new pipeline of motivated, investment-minded buyers.

The Challenge

Before working with us, the builder ran local ads and boosted social media posts promoting “affordable home additions” or “guest houses.” The issue? The message attracted people looking for cheap space extensions, not those serious about investing in an additional structure.

Most leads weren’t financially qualified, and many had unrealistic expectations. The builder needed not just more leads, but better leads—people ready to invest $100K+ into a detached structure for real ROI.

The Strategy

Our first move at BuildSurge Collectives was reframing the offer entirely—from a “home addition” to a rental-ready investment property.

Here’s how we executed:

We rebuilt the messaging to position ADUs as income-producing backyard rentals, targeting homeowners interested in Airbnb, in-law suites, or long-term rental income.
We launched a Facebook and Instagram campaign focused on the ROI potential of ADUs, not just the lifestyle aspect.
Created a compelling lead magnet: “How to Turn Your Backyard Into a Rental Property (Without Becoming a Landlord).”
Used BuildSurge CRM to track, nurture, and follow up with every lead using a 6-month email/SMS sequence.
Our team personally called and qualified each lead, placing serious ones directly onto the builder’s calendar.

The Results

🏘️ 3 ADU Projects Closed & Built in 3 Months

With messaging aligned to what the market actually wanted, the builder secured and completed three detached ADU builds within the first 90 days of launching the new offer.

📈 Higher-Quality Leads With Investment Mindset

Shifting the messaging attracted homeowners who already viewed the project as an investment, not an expense—leading to faster decisions and bigger budgets.

📅 Consistent Consultations With Pre-Qualified Buyers

Our qualification process ensured every sales call was with someone who had land, a budget, and a goal—either passive income, aging parents, or expanding property value.