This California-based custom builder was no stranger to hustle—juggling job site management, client meetings, and trying to close new leads himself. Most of those leads came from platforms like Angi’s List or low-quality referral sites, resulting in endless tire-kickers, budget shoppers, and no-shows.

After partnering with BuildSurge Collectives, he went from chasing leads to delegating them. In just 30 days, we placed 24 qualified appointments directly on his calendar—forcing him to hire his first sales rep to keep up. Within 6 months, he closed multiple high-ticket projects and began systematizing his growth.

The Challenge

Before BuildSurge, this builder’s lead flow was scattered and stressful. He relied on platforms like Angi’s List, which brought in inconsistent, unqualified leads—many just looking for the cheapest quote.

Some of the key pain points: Spent hours quoting jobs that never closed; Constantly following up with leads who ghosted; No system in place to track or prioritize serious opportunities; Thought he had to “do it all” to keep things running

The owner knew he had the skill and experience—but no real process to generate, qualify, and convert leads consistently.

The Strategy

At BuildSurge Collectives, we replaced chaos with clarity by rolling out our done-for-you lead-to-calendar system.

Here’s what we implemented:

Launched targeted Facebook and Instagram ads aimed at homeowners ready for full custom builds or large-scale renovations.
Created a high-converting funnel with built-in qualification, filtering based on project scope, budget, and timeline.
Integrated all leads into BuildSurge CRM for centralized tracking and automatic nurture sequences.
Our team personally called and qualified every lead, only placing serious buyers directly onto the builder’s calendar.
Offered leads the option to choose virtual, in-office, or on-site consultations to reduce friction and increase bookings.

The Results

📞 24 Qualified Sales Calls Booked in 30 Days

With serious leads showing up ready to talk details, the builder no longer had time to manage the volume alone—prompting him to hire a full-time sales rep by the end of the first month.

🔨 Multiple Projects Closed in First 6 Months

With a reliable pipeline and a rep to handle calls, the builder landed multiple six-figure custom home and addition projects—without doing any outbound chasing.

🚀 Owner Moved Into a CEO Role

The system gave the owner back his time—and allowed him to focus on scaling instead of selling. He now manages his business like a CEO, not a freelancer with a hammer and a phone.