This California-based custom builder was no stranger to hustle—juggling job site management, client meetings, and trying to close new leads himself. Most of those leads came from platforms like Angi’s List or low-quality referral sites, resulting in endless tire-kickers, budget shoppers, and no-shows.

After partnering with BuildSurge Collectives, he went from chasing leads to delegating them. In just 30 days, we placed 24 qualified appointments directly on his calendar—forcing him to hire his first sales rep to keep up. Within 6 months, he closed multiple high-ticket projects and began systematizing his growth.

The Challenge

Before BuildSurge, this builder’s lead flow was scattered and stressful. He relied on platforms like Angi’s List, which brought in inconsistent, unqualified leads—many just looking for the cheapest quote.

Some of the key pain points: Spent hours quoting jobs that never closed; Constantly following up with leads who ghosted; No system in place to track or prioritize serious opportunities; Thought he had to “do it all” to keep things running

The owner knew he had the skill and experience—but no real process to generate, qualify, and convert leads consistently.

The Strategy

At BuildSurge Collectives, we replaced chaos with clarity by rolling out our done-for-you lead-to-calendar system.

Here’s what we implemented:

Launched targeted Facebook and Instagram ads aimed at homeowners ready for full custom builds or large-scale renovations.
Created a high-converting funnel with built-in qualification, filtering based on project scope, budget, and timeline.
Integrated all leads into BuildSurge CRM for centralized tracking and automatic nurture sequences.
Our team personally called and qualified every lead, only placing serious buyers directly onto the builder’s calendar.
Offered leads the option to choose virtual, in-office, or on-site consultations to reduce friction and increase bookings.

The Results

📞 24 Qualified Sales Calls Booked in 30 Days

With serious leads showing up ready to talk details, the builder no longer had time to manage the volume alone—prompting him to hire a full-time sales rep by the end of the first month.

🔨 Multiple Projects Closed in First 6 Months

With a reliable pipeline and a rep to handle calls, the builder landed multiple six-figure custom home and addition projects—without doing any outbound chasing.

🚀 Owner Moved Into a CEO Role

The system gave the owner back his time—and allowed him to focus on scaling instead of selling. He now manages his business like a CEO, not a freelancer with a hammer and a phone.

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Styled Box

Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!